Why?

Because being called a “best-kept secret” isn’t really a compliment…

It’s time to tell the world – with a unified voice – who we are, where we are and how we operate. Proudly.
Authentically.
Unapologetically.
We are a vibrant place to live and work, a region flowing with innovative businesses, a superior quality of life and a world-class workforce.

Our exciting, new brand was developed so we could use it across the region – in creative and fun ways – to share our story; positively communicate our character; and grow, retain and attract the business and talent we need to thrive.

Think of it as another tool in our economic development toolkit – something we’re going to use to elevate our community and, by extension, increase access to opportunity for everyone.


This sounds great! How can I use the brand?

Use the Brand