A legacy of local leadership
Since its founding in 1957, Baxter Auto Group has been a cornerstone of Omaha’s business community. With deep roots in the city, Baxter is committed to fueling local economic growth and giving back to the community that has supported its success for over six decades. As one of the region’s largest employers, Baxter is honored to provide over 800 local jobs, contributing to Omaha’s vibrant workforce.
“We are proud to be a local business that has grown alongside Omaha,” said Mickey Anderson, President and CEO of Baxter Auto Group. “The success of other local companies directly benefits our employees, and we’re grateful to be part of such a thriving ecosystem. We love Omaha!”
Elevating the customer experience and expanding horizons
In 2024, Baxter made substantial investments to elevate the customer experience. The company completed five major facility upgrades in Omaha, bolstering its service capabilities and creating an even more welcoming environment for customers.
Baxter has also continued refining the car-buying experience, emphasizing a seamless and transparent journey where customers work with a single point of contact from start to finish—benefitting from straightforward, market-based pricing with no hidden fees.
The company’s commitment to growth and innovation also led to the acquisition of Smart Motors Toyota in Madison, Wisconsin. Now operating across four states—Nebraska, Kansas, Colorado and Wisconsin—Baxter continues to exemplify a forward-thinking approach to development and advancement.
“We’re excited to keep investing in our facilities and delivering remarkable experiences for our guests,” said Anderson. “These expansions and upgrades are all about better serving our customers.”
A four-pillar approach to culture
At the heart of both Baxter and Omaha lies a shared superpower: the ability to cultivate remarkable work environments that elevate Baxter’s four pillars of the employee experience: purpose, growth, belonging and well-being. By prioritizing its employees, Baxter has fostered a culture that attracts, nurtures and retains top talent.
“As a business and a community, we strive to provide environments where people can thrive, feel valued and find meaning in their work,” Anderson shared. “When employees are empowered, they become more motivated and committed. It’s a win-win for both Baxter and Omaha.”
Championing Omaha’s economic future
Baxter is more than just a business in Omaha—it’s a key player in the city’s economic development. As an active investor in the Greater Omaha Chamber, Baxter supports initiatives that foster a dynamic business environment, ensuring that Omaha remains a competitive city for talent and investment.
“The competition for businesses and talent is fierce nationally, but the Chamber works tirelessly to position Omaha as a leader,” said Anderson. “By investing in the Chamber, we’re not just helping our own business—we’re contributing to the success of the entire local economy.”
Investing in our community
Baxter firmly believes that investing in the Chamber helps strengthen the entire community. Through its advocacy efforts and business support services, the Chamber plays a vital role in attracting talent, supporting local companies and creating an inclusive business environment.
“When a local company succeeds, we all succeed,” Anderson said. “The Chamber’s efforts to advocate for policies that foster an attractive business climate benefits everyone in Omaha. Together, we’re building a brighter future for the city.”
Through its dedication to growth, community engagement and employee well-being, Baxter Auto Group continues to be a proud member of the Greater Omaha Chamber and a driving force behind the region’s economic prosperity.
