January Small Business of the Month: KreativElement

KreativElement (Ke), a locally-owned and -operated digital marketing firm, is serving its clients and upholding its core values by always striving to keep TRIBE in mind, says James Duran, KreativElement’s managing partner & CMO.

TRIBE stands for:

• Transparent – “We don’t hide behind the mysteries of digital magic.”
• Result Oriented – “We care about the outcome and want to see your company grow. When you have success, we have success.”
• Innovative Ideas – “We’re always searching for the next big idea and ways to execute it.
• Best People/Clients – “We want to be the best at what we do and work with the best clients.”
• Engaged – “We are actively working to engage with your audience and help tell your stories.”

Ke’s team of ten specializes in videography, photography, copywriting, graphic design, SEO/SEM, digital ads, social media, and web design & development, working together to manage over fifty client accounts – from a one-person team to a company that does $3B+ in revenue.

“As either an outsourced marketing department or complement to an in-house team, our size and level of experience allow us to tailor our services while always exceeding client expectations,” Duran says.

Winning Insights from Our January Winner:

Providing an Excellent Customer Experience
“We are passionate about helping our clients create and tell their stories. We like for our clients to think of us as an extension of their own team,” Duran says. “We make it our priority go beyond marketing and embrace the client’s mission, vision, and values so they can be seen and felt in every project we do.”

Empowering Employees and Creating a Culture in which They Can Grow and Succeed
“We’re dedicated to maintaining an environment built around transparency. We operate in an autonomous environment, allowing each employee to own their tasks with little oversight. We’ve found that empowering our employees through task ownership helps with the creative process and creating lasting relationships with our clients,” Duran says. “We also encourage everyone on our team to not only elevate their skill level in their field but to cross-train in other areas that may interest them, as doing so can lead to wonderful outcomes for the employee and company alike.”

Best Practice Tip
“In order to provide value to your customers, you must provide more value than they think they are paying for,” Duran says. “Delivering above and beyond your customers’ expectations will help to forge a strong, professional relationship.”

The Value of Chamber Involvement
“The Chamber is a great resource for us. It has provided us access to various groups and events that we wouldn’t have known about otherwise,” Duran says.

Impacting the Community
“Both KreativElement and its employees are dedicated to giving back to the Omaha community. Each employee at Ke is given two hours a month to volunteer their time where they see fit,” Duran says. “To show our appreciation for all the good work Omaha nonprofits are doing, Ke offers each and every nonprofit a discount off our normal rates. In addition to supplying nonprofits with a discount, we’ll occasionally make bigger donations on a case-by case basis.”

 You can learn more about KreativElement at kreativelement.com.